Katie McGinty's 'selfie' campaign ads
Katie McGinty, candidate for the Democratic nomination for governor of Pennsylvania, is up on broadcast pair of ads shot with an iphone.
Democratic gubernatorial candidate Katie McGinty has begun airing two biographical television ads shot mostly with an iphone in an informal “home movies” cinematographic style.
The spots talk about McGinty’s middle-class upbringing in Northeast Philadelphia as the daughter of a police officer and a restaurant hostess, and about McGinty’s career trajectory - earning of a full-ride scholarship to study chemistry at St. Joseph’s University, before Columbia Law School and work in the White House and as state environmental secretary. Her tagline: “Better jobs, better schools and better opportunities.”
The ads are running on broadcast TV statewide, except in the Philadelphia market, said campaign officials, who did not disclose the cost of the airtime. McGinty’s media consultant is SKD Knickerbocker. (All the scenes were shot with an iphone except the closing frames of each piece.)
York businessman Tom Wolf, another of the eight candidates seeking the Democratic nomination to challenge Gov. Corbett, has been on the air alone for better than three weeks.
The party primary is May 20.
Here is a link to the second ad in the series.
Caitlin Reilly, Bloomberg
Alanna Durkin Richer, Associated Press
Steve Peoples and Linley Sanders, Associated Press
Erica L. Green, New York Times
Hallie Golden and Michael Kunzelman, Associated Press
Ted Hesson and Jeremy Roebuck, Washington Post
Matthew Lee, Associated Press
Riley Beggin, Washington Post
Laura Chung, New York Times
Christine Chung, New York Times
Steven Sloan and Collin Binkley, Associated Press
Santul Nerkar, New York Times
Daniel R. Taylor, For The Inquirer
























