Something - high rent, competition, whatever - beat Bobby Flay.

The Cherry Hill Mall location of the affable New York-bred chef's Bobby's Burger Palace has closed after five years.

The region's other BBP - which opened in 2010 at 3925 Walnut St. near the University of Pennsylvania - is open, as are locations in Princeton, Eatontown, and Freehold, N.J.

BBP's Laurence Kretchmer declined to address the reason for the closing but said the company was site-searching elsewhere in South Jersey.