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Inside Rita's headquarters to find out what goes into its most popular flavors

Rita’s Italian Ice & Frozen Custard, headquartered in Trevose, Pa., is distinct because it has franchised local shops into a chain 605 stores strong, with its footprint concentrated from New Jersey to Washington, D.C., and stretching west and south. “We haven’t changed our secret formulas,” except by adding flavors, said Lawrence Brown, Rita’s chief development officer, who scouts franchisees and locations for the company which has come a long way since its founding by a former Philadelphia firefighter in 1984.
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