N.J. cracks down on personalized grocery prices

Could you be paying more for the exact same groceries than someone else? New Jersey is now the third state to ban "surveillance pricing"—the practice of using your personal data to charge different shoppers different prices online. Supporters say it's about protecting consumers from hidden price hikes. Critics argue it could make loyalty and rewards programs harder to offer. Do you think companies should be allowed to personalize prices based on your data, or should everyone pay the same price for the same groceries?

Published July 28, 2026

Ariane Datil

I create lifestyle and culture videos about what makes Philly a great place to live, work, and play while spotlighting Inquirer reporting across social platforms, helping people see how our work connects to their world.

Aliya Schneider

I cover South Jersey for the politics team at The Inquirer. I'm interested in how decisions at the local, state, and federal levels impact residents in the region.

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