- We like the name Bleeding Rainbow better.
- It is trippy as s---.
- We didn't want to get a cease and desist letter from PBS.
- We were sick of being named after a children's t.v. show.
- We were sick of people fixating on it and making dumb jokes/comments about it. (even though it was our own damn fault.)
- Carrie Brownstein didn't like the name Reading Rainbow.
For those keeping score at home, their new Twitter handle is @RainbowBleeding.