Last March, WIP's Josh Innes and former co-host Tony Bruno sent 97.5 The Fanatic's Mike Missanelli a dozen black roses after the duo notched their first afternoon ratings win:
A lot has changed in the last year. Not only has Missanelli regained and solidifed his lead over Innes and new co-hosts Hollis Thomas and Marc Farzetta, but he also crushed Innes in the latest Nielsen Audio survey of Philadelphia radio ratings.
What once was a close ratings battle between the afternoon sports hosts has quickly turned into a one-sided drubbing, with Missanelli nearly doubling Innes' ratings share in the key men's 25-54 demographic during the April ratings period (March 25-April 20).
Unless otherwise noted, all survey results are among listeners 25-54, the group most sought by advertisers.
Missanelli ended the month first overall in the market, tying WMMR. Innes, who posted his lowest rating since taking over the afternoon time slot last year, finished sixth. The ratings among digital listeners are equally as lopsided.
"The numbers speak for themselves," Missanelli, who has beaten Innes for six straight months, said.
Missanelli's dominant win caps a great month for The Fanatic, which managed to beat WIP from 6 a.m. to 7 p.m. Monday through Friday (an important measure in terms of ad sales) for the first time in more than a year. In fact, The Fanatic topped WIP in nearly every measure of that key demographic.
One area in which WIP remains strong is the morning, with Angelo Cataldi showing no signs of giving up his ratings crown. The reigning champ once again dominated The Fanatic's Anthony Gargano and Jon Marks, who once seemed to be closing the ratings gap but now appear to have hit a ratings wall the past few months.
Cataldi, along with co-hosts Al Morganti and Rhea Hughes, ended the month second only in the market to WMMR's dominant morning show. Gargano placed a disappointing fourth.
During the middays, The Fanatic's duo of Rob Ellis and Harry Mayes tied WIP's Michael Barkann and Ike Reese for fifth place among traditional listeners, but continued to dominate among streaming listeners.