Bud Light and the Eagles began selling limited-edition "Philly Philly" commemorative packs on Aug. 16 to mark the Eagles' Super Bowl win against the New England Patriots.
As described in press materials, each $29.99 pack was to be individually numbered and include a 25-ounce aluminum bottle and two Bud Light glasses etched with a diagram of the play. The diagram also was to appear on the back of the box. Eight of the packs will contain a ticket granting tickets to the Eagles' season opener on Sept. 6. (A sample pack never made it to the Inquirer newsroom before the release date.)
But a reader pointed out on Monday that the play was not etched into the glass. It only appeared on the back of the box.
Contacted Monday about the issue, a Bud Light representative replied by email: "The Philly Special play is printed on the back of the packs, not the glassware inside, which instead has 'Super Bowl LII Champions' etched on it. We regret any confusion this may have caused, but hope consumers still enjoyed these limited edition packs celebrating the Eagles' epic victory."
Bud has ridden a huge wave of publicity for the last year, when Eagles tackle Lane Johnson promised beer for everybody if the Eagles won the Super Bowl.
Bud Light, an NFL sponsor, quickly leaped in with a Twitter reply:
"Let's make a bet. Win it all and the party is on us. Deal?"
On Feb. 4, Bud Light agreed to keep the promise. Days later, representatives handed out tokens for free beers, redeemable at bars along the route of the Eagles' victory parade.
The promotion's "Philly Philly" name is inspired by the name of the "Philly Special" play — the one that had quarterback Nick Foles catching a touchdown pass from tight end Trey Burton — and Bud Light's "Dilly Dilly" Super Bowl ad campaign.
Bud Light says 20,418 packs were to be sold in the Philadelphia metro area through its distributors, corresponding to the Super Bowl date.