With music streaming services being all the rage, Google has finally stepped up to the plate and announced that they have launched one of their very own.

The announcement was made at the company's I/O keynote speech earlier today, where they revealed Google Play Music All Access, among many other things. It's comparable to services like Spotify, Rdio and even Pandora. It works on phones, tablets and web browsers.

What makes it different from existing competitors? The service emphasizes personalized music recommendations. Rather than having users search through a catalog of millions of songs, the service "guides you through it," said Google's Chris Yerga. When you don't know what to listen to, just hit Play Now and it chooses for you – probably based on your existing music taste. It also has a radio feature and integrates with your Google Music locker library; which makes this primarily an Android user friendly service. The interface is light and clean looking and is designed to get music to your ears as quick as possible.

All Access is available today in the U.S. and is priced at $9.99/mo. or a discounted $7.99/mo. if you sign up before June 30th. You also get the option of having free access for the first month of use. You can go check it out here. The service will be available to other countries very soon.

Will you ditch your Spotify membership for All Access?

Sources: Consequence of Sound, TechCrunch