You're used to using Arial or Times New Roman typeface to draft emails or documents.
But what about writing in Brewerytown or Manayunk?
If you're looking for some new typefaces, those are now options. A Philadelphia-area advertising agency has created nine new fonts, free for the public to download, inspired by neighborhoods in and around the city.
Cliff Ross, based in Philadelphia and Easton, says the neighborhood-themed typefaces are being released in conjunction with the launch of the company's new custom font design services. The company put together the neighborhood fonts to refine its design process before introducing the custom-font part of the business.
The neighborhood fonts are available at phillyfonts.com.
Here's a look at the new fonts and how they were developed.
Brewerytown: "Inspired by the beer labels used in the neighborhood's brewery heyday."
Center City: "Based on the neighborhood's gridlike layout and severe angles on its high-rise buildings."
Fairmount: Inspired by Eastern State Penitentiary's architecture.
Fishtown: Meant to emulate the neighborhood's "edgy, hip personality."
Main Line: Inspired by the "regal and stately English Gothic architecture" of the wealthy area's houses.
Manayunk: Inspired by the Manayunk Bridge and "the quirky nature of Main Street."
Old City: Based on the neighborhood's combination of rich history and new restaurants, bars, and galleries.
Rittenhouse: Inspired by the "elegant architecture" Rittenhouse Square and the surrounding neighborhood.
West Philly: Inspired by "the amazing graffiti artwork that can be found in the area."
(A North Philadelphia-themed font, with boards in the shape of letters, was also among the initial offerings but was removed Wednesday after controversy broke out about the typeface, which the company had said was based on blight in the neighborhood.)