That J. Peterman guy really has been working wonders for radio station WBEN-FM (95.7).

BIA Financial Network, which estimates station revenue throughout the country, recently released 2006 estimates for Philadelphia stations. Stations themselves seldom divulge that information; executives contacted offered no comment.

Ben-FM, whose "we play anything we feel like" pop/rock format is touted by actor John O'Hurley, saw a 64 percent rise between 2005 and 2006, BIA said. That makes it the city's largest percentage gainer - from $8.1 million to $13.3 million. "Ben" signed on in March 2005, replacing "Mix 95.7."

Another Greater Media Inc. station, WMMR-FM (93.3), also saw a double-digit gain. Fueled by the Preston & Steve morning show, which moved to WMMR in May 2005, the station rose from an estimated $16.5 million in 2005 to $23 million last year, BIA said.

Meanwhile, talk outlet WYSP (94.1) saw a steep drop. Howard Stern's sign-off from CBS radio at the end of 2005 cost his local station an estimated $10 million. BIA reported that WYSP billed $15 million in 2006 - a 41 percent drop from the $25.4 million in 2005. (The estimated year-to-year drop at WXRK, Stern's former flagship in New York, was 60 percent.)

The No. 1 station in both years was CBS-owned KYW Newsradio (1060), though its 2006 revenue was off 11 percent; it billed $33.2 million last year, BIA estimated.

No. 2 in both years was independently owned light-rock WBEB (101.1). BIA said B101's revenue fell an estimated 13 percent, to $27 million, but B101 provided audited sales figures that showed $32 million for 2005 and $32.1 million for 2006.

No. 3 in both years was Clear Channel's adult urban contemporary WDAS-FM (105.3), essentially flat from year to year ($26.5 million).

A station's revenue does not always translate into profits. KYW pulls in the most cash, but a news station (reporters, anchors, cars, equipment, ticker noise in the background) costs more to run than most music stations. By contrast, Ben-FM, which has few disc jockeys, prints money.

Other winners: Beasley Broadcast's country WXTU (92.5), up 6 percent ($15.85 million), and Radio One's gospel WPPZ (103.9), up 1 percent ($11.9 million, and cheap to operate).

Other losers: CBS's WIP (610), off 7 percent ($14 million); Beasley's hit-music WRDW (96.5), off 16 percent ($6.2 million); Clear Channel's urban WUSL (98.9), off 7 percent ($11.8 million); and Clear Channel's hit-radio WIOQ (102.1), off 5 percent ($13.2 million). It's too soon to assess the 12 percent revenue drops at Clear Channel's stations at 104.5 and 106.1 because format changes occurred in mid-2006.

BIA estimated gross revenues locally of $321.2 million in 2005 and $303.5 million in 2006. It projects $306.5 million in 2007.

Estimated Radio Revenues

Stations showing a revenue increase are in bold. Revenue in millions of dollars.

Station   Format   2006   2005

1. KYW-AM (1060)   News   $33.2   $37.1

2. WBEB-FM (101.1)   Light rock   $32.1*   $32.0*

3. WDAS-FM (105.3)   Urban adult cntmp.   $26.5   $27.0

4. WMMR-FM (93.3)    Rock   $23.0   $16.5   

5. WMGK-FM (102.9)   Classic rock   $17.6   $20.0

6. WOGL-FM (98.1)   Classic hits   $17.3   $17.4

7. WXTU-FM (92.1)    Country   $15.85   $14.9   

8. WYSP-FM (94.1)   Talk/rock   $15.0   $25.4

9. WIP-AM (610)   Sports talk   $14.0   $15.0

10. WBEN-FM (95.7)   Hits   $13.3   $ 8.1   

Source: BIA Financial Network; * figures provided by WBEB.EndText

Contact staff writer Michael Klein at 215-854-5514 or mklein@phillynews.com.