Goodness Bowls is opening a headquarters and restaurant in a closed Conshohocken bridal shop
The 3,500-square-foot space in the former La Bella Moda boutique will be the 10th location of the "healthy-eats cafe," which was founded in Avalon.
A shuttered bridal shop in downtown Conshohocken will soon become the home of another family-run business with local roots.
Goodness Bowls, a “healthy-eats cafe” chain run by Montgomery County residents, has signed a lease for the former La Bella Moda bridal shop at 200 Fayette St., with the goal of opening a corporate headquarters there by early 2027. La Bella Moda closed in May after 45 years in business.
“I always looked at La Bella Moda, and I thought, ‘God, that would be the perfect corner,’” said Susan Persichetti, Goodness Bowls’ cofounder and CEO. “ But I never thought they would close their doors.”
» READ MORE: A Conshohocken bridal shop has closed after 45 years
In the coming months, the Goodness Bowl team plans to open a 1,500-square-foot restaurant on the first floor, according to company executives, and use 2,000 square feet upstairs for additional seating and its corporate offices. They declined to share the terms of the lease.
The Conshohocken restaurant will be Goodness Bowls’ 10th location and its third corporate outpost. The rest of its cafes are franchised.
The chain’s expansion comes as acai bowls — smoothie bowls loaded with toppings like fruit, granola, and peanut butter — and other more nutritious fast food have surged in popularity.
Shops selling these bowls seem to be popping up everywhere. Over the past decade, Belmar, N.J.-based Playa Bowls has grown to more than 100 locations in 20 states, including more than a dozen spots in the Philly area. And the Juice Pod, founded in Avalon and now headquartered in Bryn Mawr, has expanded to more than two dozen cafes, most of which are in the region.
A mother-daughter duo, Susan and Corinne Persichetti, opened the first Goodness Bowls in Avalon in 2019. Susan said her daughter Corinne — a former Division I field hockey player at Fairfield University and a health enthusiast — was the driving force behind the business.
Corinne created the cafe’s menu, which includes acai bowls, salads, wraps, and smoothies, and came up with its slogan, “Eat Good. Feel Good. Do Good.” Susan, meanwhile, crafted the shop’s coastal aesthetic and branding.
For a couple years, Susan and Corinne ran the Avalon location in the summertime while working corporate jobs. In 2022, they opened a second location in Villanova, where they quickly found success. They realized there was demand for the Shore-inspired business in the Philadelphia suburbs, Susan said, and started franchising.
Goodness Bowls currently has franchise locations in Narberth, Paoli, Collegeville, Spring House, Haddon Township, Sea Isle, and Scranton.
In recent years, Goodness Bowls has also expanded their team, including by hiring a company president, Finn Loftus, who also lives in Montgomery County.
Susan said she thinks the business has taken off because more consumers, especially women, are seeking out nutritious fast food.
“People really are craving healthy options,” she said. “And they really want food that they’re able to get quickly.”
Customers also say they are drawn to the bright cafes and friendly service, according to Susan.
Goodness Bowls executives look at their move to Conshohocken as a homecoming, and are excited to be back in the borough where Susan raised Corinne and her other children.
“We want to add to the community,” Susan said, by “keeping a small, family-owned business there on a really great corner that’s built such great traditions.”
