Scrub Daddy, the adorable smiley-face sponge created by Voorhees' Aaron Krause, will be featured in the premiere episode of Beyond the Tank, a spin off of ABC's Shark Tank, in which investors put their own money on the line to fund new products. Scrub Daddy is headquartered in Folcroft.

Scrub Daddy, a sponge that is soft in warm water and firm in cold water, is widely considered Shark Tank's most successful product, with sales approaching $75 million. Beyond the Tank will chronicle Krause's post-Tank story, after "QVC Queen" Lori Greiner invested in the product in season four of ABC's reality show. Beyond the Tank will look at Greiner and Krause's attempts to launch new launch new product lines when "a catastrophic issue rears its head, which could mean the end of the company."

In October, Krause launched a Kickstarter to fund a belt that will charge cell phones.

Beyond the Tank airs Jan. 5 at 10 p.m. on ABC.

Watch Krause's original appearance below: