After 15 years, Cherry HIll's landmark Top Dog is reconceptualizing, ditching its sports bar/nightclub vibe in favor of a craft-beer bar with an outdoor beer garden.

New name: Craft Hall and Beer Garden

"We are going back to the restaurant life," said Bruce Waugh, who runs it for owner/founder Taylor Mills.

Work has been going on for some time during regular business hours, but the heavy work will begin in late March. Waugh expects a two-week shutdown. By April 17, renovations should be complete. The outdoor area is one of the largest in South Jersey.

Menu will include some German specialties, plus a raw bar.