It took just 28 seconds for four armed thieves to steal $300,000 worth of jewelry from Boyds in Center City earlier today.
Police spokesman Lt. Frank Vanore said the robbers entered the posh men's store, on Chestnut Street near 18th, about 2:15 p.m.
One thief aimed a gun at a Boyds' security guard, while another crook sprayed the guard in the face with mace.
Vanore said the remaining two robbers used a hammer to smash open a few display cases and grabbed pricey pieces of jewelry.
The crooks dashed out of the door and sped off in a getaway car, Vanore said. The guard was treated at the scene for minor injuries, but no other employees were injured.