Gov. Mikie Sherrill says she’s ‘never seen anything’ like this Kelce brothers-inspired treat made by a South Jersey bakery
New Jersey Gov. Mikie Sherrill visited Two Sweet Boutique in Deptford in Gloucester County on Friday and bought a Kelce Kluster, a treat named after and promoted by Jason and Travis Kelce.
When New Jersey Gov. Mikie Sherrill walked into Two Sweet Boutique in Deptford, she couldn’t help but notice photos of the Kelce brothers taped inside the bakery glass.
Below the sign were gigantic mounds of Reese’s Puffs dipped in chocolate and drizzled with peanut butter — coined the Kelce Kluster and named after retired Eagles legend Jason Kelce and his brother, Travis Kelce, who plays tight end for Kansas City Chiefs and is engaged to pop superstar Taylor Swift.
“I’ve never seen anything like that,” said the Democratic governor, who took office last month. “It looks fantastic.”
She directed her staffer to add one of the domes to her bakery haul. She said the sweet treat will go to her two hungry teenagers at home.
New Jersey football fandom is often divided by New York Giants fans in the North and Eagles fans in the South, but Sherrill, who grew up in Virginia before settling in North Jersey, roots for the New York Jets.
But her purchase during the South Jersey stop may appeal to Eagles fans, who watched Jason Kelce play center for 13 seasons and emerge as a fan favorite after his boisterous victory speech following the team’s first Super Bowl win in 2018.
Rocco Centrone, who owns the Deptford business with his wife and daughter, said the idea of the Kelce Kluster struck him when he was listening to the brothers’ podcast and they agreed on Reese’s Puffs as their favorite cereal.
The Centrones and their supporters took to social media and successfully got the football stars’ attention. The Kelce brothers have chatted about the treat on their podcast New Heights, drawing customers nationwide to the small Gloucester County business.
“They look delicious, I can’t believe this isn’t a thing,” Jason Kelce said on a 2023 episode. “These are outstanding. Well, I guess this is a thing now.”
“Jason, get your a— over to Deptford,” Travis Kelce told his brother, who lives in the Philadelphia suburbs, on the podcast.
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The brothers have since launched their own cereal with Reese’s Puffs.
The label on the treat during the governor’s visit spelled the treat name as “Kelse Clusters,” but an employee assured The Inquirer that the misspelling was just an error and not the official title.
Sherrill visited the South Jersey bakery on Friday to discuss her “Save You Time and Money Agenda,” though the conversation largely focused on learning about the business and its sweet treats.
Sherrill said she visited the bakery because “small businesses really are the heart of our communities.”
“I find that everywhere I go with small businesses, they truly are the lifeblood,” she said. “So I want to make sure, as governor, I’m making it easier for people who are running these businesses, saving them time and money, cutting through red tape and bureaucracy, and that is a cornerstone to me.”
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